Social media shouldn’t be looked at as an optional extra for your business; it should, instead, be seen as an integral part of not only your marketing strategy, but also as a vital cog in your customer service repertoire.
Social media has far from peaked; Facebook, Twitter, Tumblr and Flikr are all growing rapidly, and will only continue to do so as people become more Internet savvy and turn to the internet for advice, opinions and recommendations. It is for this reason that as a small business you cannot afford to neglect social media.
What do people find when they search your business name? What if a disgruntled customer broadcast their displeasure for your business on Twitter – would you know? Or what if someone is searching for your service – would they find you? You need to be where your customers are; and that place is sure to be social media.
Knowing where your customers are talking about you, positive or negative, is essential. If someone is unhappy and tweets about your business, what better customer service is there than to intervene and ask how you can rectify the situation? Communicating and engaging with your customers in this manner will not only increase retention, but also recommendation, rates for your business and its services.
The most important social media channel will differ from business to business, dependent on your business demographic LinkedIn may be more suitable than Facebook, or perhaps Twitter is where your customers are. WinWeb specialise in finding the right social media avenue for every type of business; from gardening companies to vintage clothing websites, we will put together right social media programme for you and your business.
With WinWeb helping with your social media strategy and implementation your business will be having real, engaging, conversations with its clients and really spreading the word about your business!
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Tags Social Media, Social Media for Business